Our post today – with thanks – builds on an idea by Rebecca Brown, Manager Waste & Recycling at WALGA, who will be presenting at the March WA State Conference of the IPWEA. (details below).

The first stage to ‘doing different’ is to imagine!

Rebecca says: “Imagine a road that is made from completely sustainable products and when it wears out will be used as the input into another road or project. All the materials will circle through the system again and again. This is the aim of the circular economy and the direction our State is going. Instead of the current linear economy model – dig, use, dispose, in the Circular Economy approach no materials go to waste, everything is an input into another process.

That may seem like an unattainable goal, given WA currently generates about 2 tonnes of waste per household/year, but for civil works this aim is completely achievable. Using old roads for new, using innovative materials and sourcing high quality construction and demolition materials all provide us with a way to move towards achieving a circular economy in WA.”

At the forthcoming WA State Conference of the IPWEA, “Rebecca Brown, Manager Waste & Recycling at WALGA will provide a brief overview of the Circular Economy approach and how it fits into the State Government’s new direction, provided by an updated State Waste Strategy. Drawing on lessons from over 10 years of experience using a range of recycled materials, Colin Leek, an industry expert, will share his experience and present case studies of how to use these materials to close the loop. Dave Markham, Chair of the Waste Management Association C&D Working Group will explain the processes in place to ensure that high quality process.”

The second stage to ‘doing different’ is to extend.

In other words to see if we can apply what we have learned in one situation – for example, as in the above, for renewing existing roads – to totally new situations.

Can we imagine a situation where, instead of accruing more and more roads, we are able to decommission an existing road in favour of a more relevant route – return the road to arable, residential, or park lands – and re-utilise the road materials in the new location?

What would it take to make this idea reality?

A new month – and a new theme.   This month we are looking at ways of ‘doing different’.  To introduce this theme, what better than to use the Ted Talk presented in 2009 by adman Rory Sutherland (kindly drawn to my attention by Hein Aucamp, one of our regular contributors).

In this talk Rory argues that the role of advertising is to create intangible value (or perceived, subjective, or ‘badge’ value). His opening story tells of a group of engineers who, some ten years previously, were asked how to improve the train trip from London to Paris. The engineers come up with a solution requiring the construction of new rail tracks to the coast, costing 6 billion, to cut 40 minutes off the then 3.5 hour travel time. Rory considered this a particularly unimaginative solution and presented his alternative – employ the world’s top male and female supermodels to walk up and down the train handing out free Château Pétrus.  “You’ll still have about 3 billion in change, and people will ask for the trains to be slowed down!”  In other words, we can improve the trip by making it more enjoyable rather than simply making it shorter.  His whole TED talk, which you can find here, is a great example of this – so enjoyable, you wish it were longer!  It is also full of ideas that may be used to help change focus and produce better results – by ‘doing different’.

So this month we are looking for examples of ‘doing different’

– examples that will improve outcomes (social, environmental and economic) by reducing the draw on scarce resources, a  ‘less is more’ approach to infrastructure and construction.  Your inspiring examples welcome.  Please send them to me at penny@TalkingInfrastructure.com

And don’t forget that you can join in discussion on earlier blog posts.

The posts are designed as conversation starters.  Show your appreciation by adding your perspective, your suggestions, your experience.

Penny: We talk a lot about change today but as Chris Adam, Director of Strategic AM Pty Ltd, Brisbane, Qeensland, points out in this post, change has always been with us – and we have survived. But consider our reactions to the changes that have occurred within the last 100 years. Have we really done much better than just blunder through?  And, can we do better now?  Indeed, “how” do we ‘rethink the future’.

1. The Inevitability of Change

We need only reflect on the last century to recognise the inevitability of change:

• The second decade of the 20th century was defined by “the war to end all wars” which brought destruction and dislocation on a scale never before experienced
• The 1920s were a decade of social and economic change finishing with the most disruptive stock market crash of all time;
• The 1930s yielded the depression with further social and economic dislocation on a grand scale;
• The 1940s was defined by WWII with death, destruction and dislocation on a scale that dwarfed our previous efforts;
• The 1950s were a massive social and economic challenge as the world rebuilt and millions immigrated;
• The 1960s sexual revolution;
• The 1970s energy crises;
• The 1980s “greed is good” decade;
• The 1990s with the “dot com bubble”

My point is not to undermine the idea that current forces are not indeed a major challenge but to demonstrate that change is inevitable and, as a species, we have a proven capability to respond to such challenges

2. How do we “Re Think” the Future?

We tend to see change as a threat and prefer it didn’t occur, so how do we address this challenge and avoid a “head in the sand” attitude?

We need to take the future seriously but predicting the future is problematic. With the possible exception of WWII, practically no-one forecast the massive changes that characterised each decade of the 20th century. Current predictions that IT will lead to massive unemployment as machines take over reflect the exact same claims in the 1990s where it was forecast that traditional retail was “dead” as people would abandon shopping (as an inefficient and limited way to produce what we want and need).

3. So, if we can’t predict the future, how do we “take the future seriously”?

Ideas?